Safarico Featured in EasyJet Traveller Magazine

If you fly into Madeira with easyJet this summer, check the seat pocket. The July 2026 issue of EasyJet Traveller, the airline's in-flight magazine, features Safarico among its recommendations for exploring Madeira beyond the usual coastal promenade. For a small, family-run 4x4 tour company from the island, seeing our name in a magazine read by millions of passengers across Europe is a genuinely proud moment.

EasyJet Traveller reaches travellers at exactly the moment they're deciding what to do when they land. Being featured as a way to experience Madeira's mountain roads, levada landscapes, and hidden villages puts us alongside the island's best-known attractions, and it reflects something we've believed from the start: the most memorable side of Madeira is the one you reach in a 4x4, with a local guide who grew up on these roads.

This feature came about through our partnership with Madeira Tours (madeiratours.eu), the island's booking platform for curated local experiences. Working together, we brought Safarico's 4x4 tours to the pages of EasyJet Traveller, putting Madeira's off-road side in front of every passenger flying in. It's a great example of what local businesses can achieve when they team up to promote the island.

The feature highlights what makes our jeep tours different from the standard bus excursion. Small groups, open vehicles, routes that leave the tarmac and climb into the laurisilva forest, and guides who treat every tour as a chance to show off their home island rather than recite a script. Whether it's the East tour to Ponta de São Lourenço, the West route across the Paul da Serra plateau, or our vineyard and sugar cane experiences, every route is built around the Madeira we know personally.

Recognition like this doesn't happen in isolation. It follows years of five-star reviews from guests, our Viator Badge of Excellence earlier this year, and a steadily growing number of travellers who choose Safarico for their Madeira jeep tour and then send their friends our way. To everyone who has ridden with us: this feature is yours as much as ours.

If the magazine article brought you here, welcome. Have a look through our tours, read what past guests have said, and get in touch. We'll help you pick the route that fits your time on the island. And if you're reading this at 35,000 feet somewhere over the Atlantic, we'll see you soon.