Safarico Featured in EasyJet Traveller Magazine
Jul 3, 2026
Open the July 2026 issue of EasyJet Traveller and you'll find a familiar name: Safarico, recommended as one of the ways to experience the real Madeira.
Our Blog
Stories from the island
Route guides, local tips, and news from the Safarico team.
Poncha, Properly: Our Team's Workshop at Poncha do Calvário
Jun 18, 2026
Poncha is Madeira's national drink, and making it properly is a craft. Our guides spent a day learning it at Poncha do Calvário, one of the island's most respected poncha houses.
The Biggest Sugar Canes in Madeira: Our Family Plantation Tour
May 12, 2026
Safarico is a family-run business, and one member of the family grows some of the biggest sugar canes on the island. That plantation is now part of a tour you can take.
A Visit from the Regional Agricultural Authorities
Apr 21, 2026
Representatives from Madeira's regional agricultural department visited our family's sugar cane plantation and Safarico to see how a working farm and a tour business grow together.
Safarico Earns the Viator Badge of Excellence 2026
Feb 10, 2026
Safarico has been rated Excellent on Viator and awarded the Badge of Excellence 2026, a recognition earned entirely through the reviews of our guests.
Sunrise Starts and Quiet Roads: Madeira at First Light
May 13, 2025
There's a version of Madeira that most visitors never see. The one that exists before the roads fill and the viewpoints get busy.
Why the East Tour Delivers Some of the Island's Biggest Views
Apr 17, 2025
The eastern peninsula of Madeira is where the island runs out of land, and where the Atlantic stretches further than anywhere else on the route.
Southwest Madeira: Cliffs, Coastline, and Hidden Pull-Offs
Mar 25, 2025
The southwest corner of Madeira is where the island's cliff roads get serious, and where most tour routes run out before they reach the best part.
What to Expect on a Half-Day 4x4 Route
Feb 7, 2025
Four to five hours is enough to see the kind of Madeira that takes most visitors days to stumble across by accident, if they find it at all.
Vineyards, Villages, and a Slower Side of the Island
Jan 31, 2025
Câmara de Lobos has been a wine town since at least the 1950s, when Churchill stopped to paint the harbour view. The hillside vineyards above it are the start of a different kind of Madeira route.
Western Madeira Through the Windshield
Jan 22, 2025
The west of Madeira is where the plateau ends and the cliffs drop straight to the Atlantic, a route that makes sense only in a 4x4.