A little local knowledge goes a long way. Routes, places, and stories to help you find your Madeira.
Visiting Madeira in October? Plan your jeep tour with advice on changing weather, East and West route highlights, what to pack, and time by the sea.
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Sep 28, 2026
Mountain peaks or Fanal Forest? Compare our East and West Madeira jeep tours, from stops and walking to swimming, prices, and choosing your day.
Jul 3, 2026
Open the July 2026 issue of EasyJet Traveller and you'll find a familiar name: Safarico, recommended as one of the ways to experience the real Madeira.
Jun 18, 2026
Poncha is Madeira's national drink, and making it properly is a craft. Our guides spent a day learning it at Poncha do Calvário, one of the island's most respected poncha houses.
May 12, 2026
Safarico is a family-run business, and one member of the family grows some of the biggest sugar canes on the island. That plantation is now part of a tour you can take.
Apr 21, 2026
Representatives from Madeira's regional agricultural department visited our family's sugar cane plantation and Safarico to see how a working farm and a tour business grow together.
Feb 10, 2026
Safarico has been rated Excellent on Viator and awarded the Badge of Excellence 2026, a recognition earned entirely through the reviews of our guests.
May 13, 2025
There's a version of Madeira that most visitors never see. The one that exists before the roads fill and the viewpoints get busy.
Apr 17, 2025
The eastern peninsula of Madeira is where the island runs out of land, and where the Atlantic stretches further than anywhere else on the route.
Mar 25, 2025
The southwest corner of Madeira is where the island's cliff roads get serious, and where most tour routes run out before they reach the best part.
Feb 7, 2025
Four to five hours is enough to see the kind of Madeira that takes most visitors days to stumble across by accident, if they find it at all.
Jan 31, 2025
Câmara de Lobos has been a wine town since at least the 1950s, when Churchill stopped to paint the harbour view. The hillside vineyards above it are the start of a different kind of Madeira route.
Jan 22, 2025
The west of Madeira is where the plateau ends and the cliffs drop straight to the Atlantic, a route that makes sense only in a 4x4.
