Safarico Earns the Viator Badge of Excellence 2026

We're proud to share that Safarico has earned the Viator Badge of Excellence for 2026, with our Madeira 4x4 tours rated Excellent by the travellers who took them. Unlike awards decided by a panel, this one comes from one source only: the consistent, verified reviews of guests who booked a tour, climbed into the jeep, and told the world what they thought afterwards.

Viator is one of the largest tour booking platforms in the world, and its Badge of Excellence goes to experiences that maintain outstanding review scores and reliable service over time. For a small, family-run operator competing alongside international companies, holding an Excellent rating means the thing we care about most is working: every single tour has to be worth writing home about.

Reading through the reviews, a few themes come up again and again. Guests mention our guides by name. They talk about the small group sizes, the flexibility to linger at a viewpoint when the light is right, and the routes that leave the main roads for the mountain tracks, laurel forest, and coastal pull-offs most visitors never find. That's the Safarico formula, and it's good to see it reflected in the ratings.

What the badge really represents is trust. When you're choosing a jeep tour in Madeira from a list of options, an Excellent rating from hundreds of past travellers is the closest thing to a personal recommendation. We don't take that lightly, and it raises the bar for us: every guest who books because of the badge deserves the experience that earned it.

To everyone who took the time to leave a review after their tour: thank you. Reviews are how small businesses like ours grow, and every one of them helps another traveller find us. If you've toured with us and haven't left one yet, it takes two minutes and means the world.

And if you're planning a trip to Madeira and comparing tours, you can find Safarico on Viator, read the reviews for yourself, or book directly with us. Either way, we'll show you the island the way it deserves to be seen.